Chula
is a Spanish fashion brand created by the Laura Fontรกn
and the architect Diego Cortizas. Having established themselves in
Vietnam in 2004, they developed a line of clothing that connects the
colourful world of Spanish design with both hand sewing and
embroidery techniques and the richness of Asian fabrics.
Chula
's approach is to produce its dresses - all individually handmade
-as limited editions, and seek to create exclusivity by varying
their colour, embroidery and geometric designs.
Chula
developed a personal and unique style, distancing itself from
catwalk trends in favour of connecting with a different kind of
customer - one who wants to wear fresh new ideas.
